Client story · Reckitt
Reigniting motivation and purpose
Why Discovery sessions for managers and teams across one of the world’s biggest consumer goods companies.

The context
When the fire starts to fade
Like many large organisations, Reckitt is full of ambitious high-performers trying to make an impact. But even for the most driven people, the fire that fuels an early career can start to fade. Motivation dips, and the grass elsewhere starts to look greener.
According to Gallup, only around one in ten employees are actively engaged at work. That means most teams are carrying lower productivity, poorer retention and a weaker connection to their work.
How motivated we feel is rarely about where we work. The real problem is usually a disconnect from purpose, and often from each other. When what we do has real meaning, we go above and beyond. When we feel connected to each other too, that effect multiplies.
What we did
Finding the why
Over three years, Chloe has run tailored Why Discovery sessions for individuals and teams across Reckitt, helping them uncover what drives them at their core: what Simon Sinek calls their “why”.
The sessions give managers and teams the tools and support to:
- find their personal why, the deeper purpose behind what they do
- uncover a shared team purpose that brings people together
- reconnect with their work, and with each other.
The result
What changed
- Better engagement and a stronger sense of belonging.
- Stronger team dynamics built on trust and shared goals.
- Renewed motivation and energy.
- Better retention, as people felt connected to their work and their team.
- Teams inspired to try new things and make a difference.
Where it started
The first guinea pigs
It started because brave people like Steve trusted Chloe enough to be guinea pigs. She found her own why there, and her team’s too. It was such a profound experience that she went on to build a business helping more people find theirs, without needing to leave the security of the nine-to-five.
Since then, close to a hundred managers across Reckitt have been through the process.

“The process shaped who we are as a team. We dug deep into motivations and created a united vision we refer back to almost daily.”Steve Mallin, Head of Pharmacy, Reckitt
In their words
Hear it from the team
“The whole process was incredible. It made me think about and fully understand myself and what drives me.”Watch Kathrin’s story ↗
“Such an incredible process! Finding my why was such a light bulb moment!”Watch James’s story ↗
“I use my why moving forward in my role every day to keep that motivation and to trigger what makes me really happy.”Watch Tala’s story ↗“Fantastic process & great facilitation! I encourage everyone to take time to understand their why and what drives them.”
Jonathan ReidCategory Marketing Manager, Reckitt“The time investment was so worthwhile, and I truly believe this discovery will guide me in many facets of my life moving forward!”
Lucy OtleyCategory Marketing Manager, Reckitt“It's amazing. Builds connections to others and self and digs deep into your soul to find your authentic self.”
Clare JohnstonHCP Marketing Manager, Reckitt“I was able to see patterns that resonate, but I'd never picked up on before. I can now clearly articulate what's important to me in a way that I can constantly come back to. I could not recommend this enough.”
Jess Owen-CoverInternational Customer Marketing Director, Reckitt“Transformational. It has given me such mental clarity, which has exponentially impacted my quality of work, my outlook and my life in general.”
Flick WilemanGlobal Wellbeing & Engagement Lead, Reckitt“It’s liberating to know yourself at a very deep level.”
Kathrin PeterssenBrand Manager, ReckittWant to reignite your team’s motivation?
Let’s talk about how a Why Discovery session could change motivation, collaboration and engagement in your team.
Book a callPrefer to read first? Brochures for teams and individuals, and the one-page case study.